Western NC's Trusted Roofing Experts
From repairs to full replacements, Jays Roofing brings 20+ years of mountain expertise to every project in Western North Carolina.
From repairs to full replacements, Jays Roofing brings 20+ years of mountain expertise to every project in Western North Carolina.
Hailstorms, high winds, and falling trees are a real part of life in Western North Carolina. Our mountain terrain amplifies storm intensity, and homeowners in Buncombe, Henderson, Haywood, and Madison counties know all too well what a fast-moving storm can do to a roof. What many homeowners don’t know is how to navigate the insurance process that follows.
Having helped hundreds of WNC families through storm damage claims over the past two decades, I’ve seen the full range of outcomes — homeowners who received everything they were entitled to, and homeowners who settled for far less than they should have because they didn’t know what to ask for. This guide is meant to close that gap.

After a storm, the instinct is to get up there and see what happened. Please don’t. Wet roofs are extremely slippery, storm damage can compromise structural integrity in ways that aren’t visible from a distance, and if you fall, no insurance claim is worth that. Let a professional do the inspection. That’s what we’re trained for.
What you can do safely is walk around the perimeter of your home and look for obvious signs of damage: missing shingles, displaced flashing, damaged gutters, granules pooled on the ground near downspouts, or any debris that landed on the roof. Photograph everything you can see from ground level. Time-stamp your photos.
Don’t wait on this. Most homeowner’s insurance policies have a window within which you’re expected to report storm damage, and delaying can give the insurer grounds to complicate your claim. You don’t need to have a repair estimate in hand before you call. Simply report that your property sustained storm damage on a specific date and that you need an adjuster to inspect it.
When you call, write down the claim number, the name of the representative you spoke with, and the date and time of the call. You’ll want this record throughout the process.
This is the most important piece of advice I can give you, and most homeowners don’t know it. You are entitled to have your own contractor present during the insurance adjuster’s inspection — and having an experienced roofer there on your behalf makes an enormous difference.
Insurance adjusters are often not roofing specialists. They may miss damage that an experienced eye would catch immediately: subtle hail strikes on soft metals like vents and flashing, bruising beneath the granule surface of shingles that indicates impact damage, or compromised valleys and ridges. When we accompany our customers during adjuster visits, we can point out what we’re seeing in real time, document it with photos, and ensure the scope of damage is accurately recorded.
Once the adjuster issues their estimate, review it carefully alongside your policy documents. Pay close attention to a few specific things.
Your policy likely distinguishes between Actual Cash Value (ACV) and Replacement Cost Value (RCV). ACV is what the damaged materials were worth at the time of the storm, factoring in depreciation. RCV is what it actually costs to replace them with comparable new materials today. Many policies start by paying ACV and release the remaining “recoverable depreciation” once repairs are complete and documented. Make sure you understand which type of coverage you have before accepting a settlement.
Also check whether your policy covers code upgrades. If your home is older and current building codes require different materials or installation standards than what was originally used, the cost to bring your roof up to code should be covered — but only if you have the right endorsement on your policy.
A public adjuster or contractor who is pressuring you to sign something immediately after a storm should raise a red flag. Take the time to read what you’re signing. Assignment of Benefits documents, in particular, can transfer your insurance rights to a third party — something that is rarely in your best interest.
Work with a contractor you can verify: check their license with the NC Licensing Board for General Contractors, confirm they carry liability insurance and workers’ compensation, and look at their track record in the community. Fly-by-night operations that appear after every major storm and disappear just as quickly are unfortunately common in our region.
Once your claim scope is agreed upon and you’ve selected a contractor, make sure every phase of the repair is documented. Keep all invoices, material receipts, and completion paperwork. If your policy pays out depreciation upon completion, you’ll need to submit proof that the work was done to receive those funds.
A reputable contractor will help you put together a complete documentation package for your insurer. We do this for every storm damage job we complete.
No contractor can legally guarantee a specific outcome on your insurance claim, and you should be wary of anyone who promises to “make sure you get a new roof” before they’ve even inspected the damage. What a good contractor can do is be thorough, honest, and present on your behalf — and that alone makes a measurable difference.
If your home took damage in a recent storm, call Jays Roofing WNC at (828) 555-1234. We’ll come out, inspect the damage thoroughly, and walk you through exactly what we’re seeing before you ever talk to an adjuster.